Design by Fire
Passion for Interaction Design
The Design by Fire conference strives to be the incubator for the newest ideas on interaction design. We invited eight inspiring professionals with a passion for interaction design to share their vision with you.
Are you an interactive media professional and did you like The Web and Beyond? You will love Design by Fire! With the Design by Fire conference Chi Nederland adds a new must-have-been-there event to the long row of successful conferences.
The germ of the conference lies in Andrei Herasimchuk's publications on design. In 2004 he dared to present a redesign of Jakob Nielsen's website during SxSW, the world's most influential conference. Since then he keeps on challenging the HCI community to take interaction design seriously.
The conference is named after his weblog designbyfire.com. We are very excited that Andrei is coming over to be our keynote speaker!
Facts and figures
The Design by Fire conference was held on Tuesday 23rd October in the authentic Catharijne Convent, Utrecht, The Netherlands.
110 Interaction designers, user experience researchers, creative pioneers and Web3.0 avant-gardists attended the conference.
News
May 21st, 2008 Preparations for DxF2008 started
Preparations for the second Design by Fire conference have started! The date is set on 21 October 2008, that's exact five months from now. The list of confirmed speakers makes that we can hardly wait. Read on »
October 31st
All presentations available
All the seven presentations are now online. Big thanks to all the speakers for sharing their ideas about interface and interaction design! You will find the presentations – and more – in the coverage section.
October 25th
Conference coverage
The first photos and presentations are online. Check out the coverage section.
October 17th
Sunset/Suspens
After a day talking about interaction design, VJ DO_Ray and DJ Michel will wrap up the conference with an interacting set of soundscape and video design. Live on stage they will design and perform a new composition titled ‘Sunset/Suspens’. Make sure you don't miss this experiment!
October 9th
Sold out
All tickets are sold. We have closed the registration for this year.
Every single chair in the Catherijneconvent will be occupied. We are very excited that 110 interaction specialist will be together on October 23th.
October 3th
Nearly sold out
Hurry if you want to register, there are only a few tickets left. In addition to attending the sessions you will be able to meet colleagues from the following organisations: ABN AMRO, Carlos Gallupa, Chunkid, Clockwork, Evident Interactive, FastWare, Fier Concept & Design, Hogeschool van Amsterdam, Informaat, KaHo St Lieven, Lost Boys, Macaw, STBY, Strawberries, Stroomt, TEMPEL, TriMM interactive media, User Intelligence, Waag Society (organisations with two or more delegates, in alphabetic order).
September 25nd
Complete program online
With the contribution of Michiel van der Ros (Waag Society) we have finalized the conference program. In our humble opinion it has become a varied and captivating list of sessions. What do you think?
September 25nd
Hello, my name is E
E is happy to be at Design by Fire. You can listen to E's designers and you can try E out yourself at the conference.
September 22nd
New logo launched for the Design by Fire conference

We are proud to present our new logo, designed by Andrei Herasimchuk. The logo will feature the Design by Fire conferences and at the same time remind us of it's origin.
September 13th
Invitation to co-create a talk about, hmmm, co-creation
On October 23rd you will be able to witness a presentation co-developed by the target audience! Sander Mulder and Remko van der Lugt will cover the hot topic of co-creation. Join the design process by entering requests, questions and topics in their wiki dedicated to the Design by Fire conference.
September 5th More speakers confirmed
Today Benny Naber (principal at Fier, concept & design) confirmed to speak at the conference.
July 10th Yppah and STBY join in
Sander Mulder (Yppah), Geke van Dijk and Bas Raijmakers (directors at STBY) will join the list of speakers.
June 23rd Preparations started
Preparations for the first Design by Fire conference have started! Andrei Herasimchuk (principal at Involution Studios) accepted the invitation to take care of the keynote presentation.


